Four things are essential to a well-done SEO and they can be summarized as the title suggests: Content, Links and Social Media: Proven Trust In Your SEO. When it comes to Google ranking, your SEO (Search Engine Optimization), plays a vital role. What is the importance of SEO? It makes your website easy to understand and find for both users and search engines. Easy to understand.
The four things that you should know about SEO that you should employ when building your website are:
- Write Quality Content For Your Website
- Make Your Links Earned Links
- Social Media and Your Website
- SEO Builds Trust
Write Quality Content For Your Website
Make sure your content gets seen, not by search engines but by users. Outstanding website content requires that you know how to write quality content. Your writing must convey some meaning and/or message and not consist of only pictures and links.
A combination of text, images, audio/video and links is okay as long as you have quality text. If you are using an image or audio/video be sure to add the ALT= keyword so that the text within the ALT keyword becomes part of your content. It not only adds content but will also be substituted on your web page should the image be unviewable. Here is an example:
<img src=”smiley.gif” alt=”Smiley face”>
Know what you are writing about! A user well-versed in a topic who comes to your website for information on that topic will spot lack of knowledge immediately. For example, a journeyman auto mechanic visiting your website for information on rebuilding carburetors will know right away if you are winging it by copying information out of professional reference material.
And please don’t plagiarize! Make the work your own. Google and users knowledgeable with published writings on your topic will know soon enough if not right away. The user will lose faith and leave your website, most likely “spreading the word” about your website. That kills trust. More on trust later.
A solid working knowledge of the fundamentals of the English language will always work in your favor. It is also important to be familiar with proper grammar usage. Know when to write “your” and when to write “you’re.” The same goes for using “its” and “it’s.”
Know when to use colons (:) and semicolons (;). And watch those comma splices and run-on sentences! It is difficult to read a poorly written article or webpage and you want to avoid making the user lose interest. However, a well written website page suggests authenticity and a superior grasp of the page’s content.
Focus on your website’s content: make sure the world out there on the internet sees what you write; convey your message to the reader; know the content that you are writing about; and use correct grammar and proper English. Write quality content for your website!
Make Your Links Earned Links
To get to your website from an external web site, someone somewhere has to click on a link. Any links in your web content should be earned links. Earned links are our friend.
Exchange links are links to external websites that often have nothing to do with your website or its content and they can and will hurt our websites. Many times the exchange site is selling something and quite possibly is loaded with Google Ads. Their site(s) may even be up for sale and a link from your profitable and/or highly-seen website might boost their asking price. Many times the target site of the link will be a scam site. Read my article on Scam Alerts by clicking here.
Google has begun to frown on these types of links and will even penalize you for having them on your website. Many website visitors, once they are aware of the type of link it is may leave your website because they will feel they are being given a sales pitch instead of the information they were seeking.
Earned links, on the other hand, are genuine links to a website. For example, someone on an external website writes about the service you provide or a product that you sell and then provides a link to your website where your content on the service or product resides, then that is considered an earned link by Google.
The same is true when you provide a link in your content. Be sure that your link points to a website that has content and/or product relevant to what you are writing about. If your content is about changing strings on string trimmers, don’t link to a website that sells tires for big rigs.
Be sure that your links are earned links. This makes Google happy and you want them to be happy when they index your website. Another important aspect that is often overlooked is this: make sure your link works.! This is important when getting your website indexed.
Social Media And Your Website
According to Google, website content shared on Google+
tends to get indexed faster, especially when endorsed by someone else on Google+. If Google+ is aware that you have new web content out there, Google knows about it right away and the new content is indexed fairly quickly. Some search analytics companies such as Moz and SearchMetrics have noticed that “likes” for a website and higher Google rankings practically go hand-in-hand.
While Google favors Google+ over other social media sites like Facebook, Twitter and Pinterest, it is important to keep them under consideration as well. They’re playing in the game, too, and with plenty of clout. As of the second quarter of 2016 Facebook had over 1.71 billion active users. Those are active users who actually sign onto the site and are not latent subscribers! Twitter has 342 million active users with 135,000 signing up every day! Pinterest has over a million active users that reach an estimated 47.1 million users. So it makes sense that your website has a presence on social media.
Facebook will allow you to set up a page for your website which is complete with links to your website. They encourage you to set up a profile for your website, complete with link(s) to your website. Join like-minded groups and/or friend individuals with interests similar to ours. Post comments about what is going on with your website. Provide links back to your website. Often those links will show your home page. You will also want to make sure that you use Social Media buttons on your home page and on your individual web pages and posts.
Share your website content on social media like Google+, Facebook, Twitter or Pinterest. The links coming to your website will get noticed when your website is indexed. That leads to higher ranking.
SEO Builds Trust
Trust in your website helps to build your credibility. Website trust is what puts your website higher in the Google rankings and the ultimate goal is to find your website at the top of search results. Higher ranking indicates your superiority. It makes people think that you are the best there is. So, how can you leverage your website to be one of trust and credibility?
Another word that trust is associated with is authority. Authority can be defined as the confident quality of knowing a lot about something and as a result commanding respect. It’s like I wrote in the section “Write Quality Content For Your Website” – know what you are writing about. Don’t try to trick the reader. Make your website is authoritative on the content that it provides. Avoid using the SEO to load up on keywords, especially those that are not even mentioned in the content.
Frequent links to and from respected websites add to trust. So do positive reviews of your website and/or product, especially when that review resides on a trusted website.
Analytic tools such as Google Analytics will have a metric called “bounce rate.” That is the rate at which a user lands on your site then immediately bounces back to the site that linked to your page. A high bounce rate indicates that the user didn’t see what was being searched for or simply didn’t hang around. It could also mean that the content isn’t keeping the user engaged. Another metric, “time on site,” is a key indicator of interest from the visitor. The more time spent on the page, the better the indexer likes it.
Your history also provides a vital indicator of your website trust. Consistently linking to scam websites is detrimental to building your trust factor. So is publishing posts that are irrelevant to your website. Ditto for having a history of guideline violations that result in ranking penalties. Those penalties don’t just go away. Trust has to be earned again. Sometimes the history will outweigh the attempts at regaining trust.
Keep a good track record when it comes to your SEO and/or website content. That’s why the high ranking, older, more established websites consistently rank near the top. They are proven to be trustworthy. On the other hand, new websites are like the new kid on the block. They are unfamiliar in look and behavior. No one knows them, particularly that indexer.
Content, Links and Social Media: Proven Trust In Your SEO
The best rankings come from trust in your website. That is a proven fact. Trust in your website comes from a variety of sources but the more important sources of trust come from your SEO: writing quality content for your website, making your links be earned links, linking social media and other trusted external website to your website, and building trust and confidence in your website with the search engine that is indexing your website. Simply put: make sure your website provides the best content and experience for the visiting user
I hope this gives you some insight into the importance of SEO in getting indexed and ranked. The educational opportunities at Wealthy Affiliate include in-depth looks at SEO tactics and how to use SEO to get your website(s) ranked. You can get started by creating a free account here.
Please leave your feedback and/or comments in the Comment section below. And remember: I’m here to help. Should you have any questions or need any assistance with SEO, please contact me through my Wealthy Affiliate profile.
Your friend and colleague,
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Moz is a software tool for SEO research and analytics. You can download their PDF on the basics of SEO by clicking on this link