Google Analytics is quite possibly the most important tool in your SEO bag of tricks! Using the information provided by Google Analytics you can track the number of visitors to your website, where they came from, what page they landed on (landing page), what page they exited from (exit page), how long they stayed, how they found your website (directly locating your website, referrals from others sites (Facebook, Google+, etc., or through organic links on search engines. Google Analytics also tells you which browser they used, the platform they used (desktop, mobile device, etc.) and the keywords they used to find you.
This is the third and final post on the 5 Practical Attributes To Know For SEO Success Metrics. I know you memorized them all but I’ll summarize what we’ve covered in this series. This post addresses Metrics 4 and 5.
- SEO Title and Description, or effective use of Home Page Settings.
- Google Webmaster Tools Verification
- Google Plus Profile
- Google Analytics and adding your ID code to your website SEO
- Verifying that your website is being indexed by Google
Google Analytics: The Important Metric
Within Google Analytics alone there are at least five metrics that you should track:
- Acquisition Overview – how many visitors there were to your website and how they got there.
- Search Traffic – organic traffic that came from a search engine.
- Referral Traffic – came from a link on another website (Facebook, Twitter, etc.)
- Direct Traffic – actually entered your URL into the browser.
- Social Overview – what landing pages they hit when coming from social websites.
- Bounce Rate and Exit Rate – both metrics indicate that the visitor landed on your page and then left. The difference is that the Bounce Rate pertains to those visited only one page on your website before leaving. Exit Rate applies to multiple-page visitors who then left your website.
- Top Landing Pages – the page on your website that the visitor landed on the most. You want the visitor to Click-To-Action (CTA) such as filling out a form or an order link. Also, if this page has a high bounce rate (>50%) then you need to examine your page to try to determine why they leave.
- Exit Page – the page the visitor was last one before exiting your website. This will help you determine if the visitor is leaving before converting, such as exiting from a form submission page or order page.
This listing is by no means exhaustive! To fully understand the important of Google Analytics to your website, Google on “Google Analytics” and follow one of the many existing tutorials you will find there.
Get Your Google Analytics ID Code For Your SEO
Google Analytics is free from Google. Google Analytics 360 is a version that you must buy. If you haven’t already done so, sign up for Google Analytics now. You should use the Google Account that you already have.
Once you are signed up, go to the Google Analytics web page and sign in. Once signed in, click on the Admin tab.
Once at the Admin menu, in the first column, click the drop-down box under Account. You will see your existing websites listed along with an option to Create New Account. Click on Create New Account.
Fill in the information for your account name (use your website or business name, e.g., mistermike photography), your website name (same as previous), the URL of your website (leave off the http: or https:), select your Industry Category from the drop-down box, and be sure to set the correct time zone.
Page down to access some options. Check or uncheck as desired then click on the Get Tracking ID button. Note that you can have a maximum of 100 accounts in Google Analytics.
The next screen will ask you to accept the Terms of Service. Do so to get your tracking ID.
Your tracking ID is the value beginning with “UA-“ – select the entire value between the double-quotes and copy it to your clipboard. Then switch over to the WordPress dashboard for your website. Again, from the Widget bar on the left, select All In One SEO, then General Settings.
Scroll down until you get to Google Settings, then scroll to the bottom of that section where you will see Google Analytics ID. The current value should be “UA-########.#” – paste the value from your clipboard into the field. Additional values will appear. Fill them in as indicated.
Scroll all the way to the bottom and click on the Update Options button to save your changes.
Verify That Your Website Is Being Indexed
Now that you have the Google Analytics ID in place, the next time that your website gets indexed you should also find your analytics data.
I hope that you found this three-part blog series of value and informative to boot! You can access the first two parts of the series here:
SEO: Google Webmaster Tools (Part Two)
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